Hello
I´m Carmen
So, what gets me going in the morning?
Mostly caffeine. That, along with a strong desire to advance, with imagination, and a clear vision of how to transform and grow in the world.
About
As an influential leader, I offer experience overseeing multiple marketing projects, programs, and campaigns from inception to execution while staying within defined a budget and time to accomplish desired outcomes.
With over a decade of experience, my greatest successes are based on excellence in relationship building, channel and field marketing, and product branding. I am instrumental in supervising the creation of revenue-generating tactics and ensuring the delivery of growth targets.
What drives me professionally is the opportunity to work with great people in a dynamic and international environment, nurturing high-quality connections that drive the business forward. Most recently I’ve leveraged my language skills (I’m fluent in English, Spanish,Portuguese and Italian!) to work with foreign markets, such as Latin America, APJ, and EMEA. This has allowed me to enjoy travel, study, and exposure to the many different and unique cultures of the world.
2000 – 2005
University of Utah
B.A. in Economics and International Studies
2011– 2014
Westminster College
Master in Business Administration
Education
Skills
Global marketing Channel Marketing Marketing Strategies Strategic Planning Localization Social Media Strategies Demand Generation Brand Communication Email Marketing B2B and B2C Marketing Project Manager Forecasting ROI, ROAS, KPIs POAs Web Analytics Web Reports Trade-show Planning Co-branding Events Brand Awareness Lead Generation Budget Management Product Positioning and Branding
International Marketing
Global marketing
Channel Marketing
Marketing Strategies
Strategic Planning
Localization
Digital Marketing
Social Media Strategies
Demand Generation
Brand Communication
Email Marketing
B2B and B2C Marketing
Marketing Operation
Project Manager
Forecasting
ROI, ROAS, KPIs POAs
Web Analytics
Web Reports
Field Marketing
Trade-show Planning
Co-branding Events
Brand Awareness Lead Generation
Budget Management
Product Positioning and Branding
Highlights
- I supported the complete rebranding of Comodo Security Solutions to Xcitium within an accelerated timeline of 14 weeks.
- As a Senior Channel Marketing Manager for SolarWinds, a network monitoring software solutions provider, I drove lead generation by 20% through administration of tradeshows and industry conferences, establishing trust and credibility.
- At SolarWinds, I oversaw daily channel operations in North American and Latin American markets, boosting 40% YoY growth in America.
I utilized multilingual abilities to shepherd numerous projects from end-to-end in collaboration with language specialists, localization engineers, and product managers as a Latin America Channel and Marketing Manager. - Producer of the CISO Blend Series at Xcitium. Planned and oversaw the webcast production, from pre-production to the final product. Getting involved in each stage of the webcasting event, ensuring all aspects of video and slide broadcast were running smoothly during the live event.
As testimony to my exceptional record in marketing and management, peers and managers have recognized me as “reliable and proactive” and as someone who “always focuses on the customer and approaches her work with a positive attitude.”
To learn more about my professional journey, I encourage you to connect with me on LinkedIn!
Get In Touch
- 801.573.6845
- carmen.sparrow@gmail.com
